Fashion made from elegance and optimism for the corporate woman.

The challenge.

Emilia partnered with Telioce with a request to position them as a market leader for corporate female fashion that resonates with both industry experts and next-gen enthusiasts. In addition, we needed to craft the visual look and feel of the website, increase conversion rate and improve the showcase of customers and Emilia website.

The Solution.

Telioce vitalized Emilia’s visual identity and website with the focus on accommodating women who work in both the SMB’s and Enterprise-level businesses. The design language needed to be modern, dynamic, and scalable to set up Emilia for the next step in its hyper-growth. To educate our design thinking, our Identity team carried out a combination of quantitative and qualitative analysis based on the extensive information about how women run day-to-day fashion in the corporate spaces. We defined a series of key insights for Emilia and recommendations for designing the website’s overall user experience, navigation, and information architecture.

Remote working made simple connects working professionals to productive workspaces outside of their office environment preferably close enough to their homes